Globe & Mail newspaper goes Mobile

“By launching multiple apps on different platforms, we're trying to reach new and existing readers wherever they might be, and also learn about the strengths and weaknesses of each platform,” said Matthew Ingram, communities editor at The Globe and Mail, Toronto, Canada.“We're trying to reach younger readers and users as well as digital influencers – those who are most likely to try new devices,” he said.

The Globe and Mail application is available to download for free from the Apple App Store, the BlackBerry App World and soon, the Palm Pre App Catalogue.

“Mobile platforms are a way to reach readers quickly and easily when a news event occurs, since most people have their mobile device with them wherever they are,” Mr. Ingram said.

“One of the big potential benefits of mobile news is the ability to allow readers to provide valuable feedback and content through comments, reader-submitted photos and videos and etcetera – something we hope to incorporate in all of the apps soon,” he said. From Mobile Marketer at http://bit.ly/ic7Cw

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