Purina’s new iPhone application is using the phone’s location-based capabilities to help pet lovers and their four-legged friends.Nestlé Purina Petcare’s “petcentric places” is a free download for both iPhone and iPod touch users. Consumers also can share photos of their pets in a photo gallery and are encouraged to add and rate pet-friendly places and services available on the application.
“Our strategy for petcentric places is to provide on-the-go pet owners with a one-stop source of helpful information that can enrich the lives of their pets — from local veterinarians to dog parks to pet products and pet-friendly travel accommodations,” said Laura Lee, digital brand manager at Nestlé Purina PetCare, St. Louis. The Purina application provides a way to find pet-friendly locations and activities in the United States, such as lodging, dog parks, dog beaches, campgrounds, amusement parks and travel accommodations.
The application also provides search services to find veterinarians, animal shelters, pet sitters, kennels, groomers and dog walkers.
“At Nestlé Purina, we're always looking for new ways to reach our consumers with information that can enrich the lives of their pets and strengthen the bond between pets and their owners,” Ms. Lee said.
“We're making petcentric places available for on-the-go pet lovers who use mobile phones as a source of information about their pets,” Ms. Lee said. “Our research shows that a growing number of pet lovers are using their mobile phones for fun and information, and "petcentric places" is a great way to connect with them.” From Mobile Marketer at http://bit.ly/OBdSm
For more information contact Andrew damico@zipstripe.com
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