“For consumers, this represents a significant improvement because it allows them to save money, save time and save trees,” said Anita Newton, chief marketing officer of Zavers. “Especially when you step back and look at where coupons reside — mainly in newspapers, this allows advertisers to target a new generation of online and mobile shoppers.”
In store there are postings at the door, over the sound system, posters at checkout counters and the receipt will give the total Red Tag Online or Fresh Club Online savings. The in store circular will show consumers how to use the program and gives the total of how much they could save with online coupons. Consumers can go online or on their mobile and download the coupons to their specific supermarket loyalty cards. The information about the coupons are stored on the card, so the discounts are taken when swiped at purchase.
“It’s a strong benefit for people wanting to become eco-friendly,” Ms. Newton said. “Only 1 percent of the paper coupons in the United States get redeemed, that’s a small number of coupons. Paperless offer a great benefit for consumers who want to help the environment but don’t want to spend money.”
Ms. Newton said the majority of purchases are still done in supermarkets and having coupons accessed via mobile devices benefits the consumers and the brands. “This technology allows consumers to access brand coupons and brands can engage with consumers at the moment of truth,” she said. “It’s a great way for them to save money and time in a medium they’re used to.” From Mobile Marketer http://bit.ly/s5yE5
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