Home Shopping Network has launched an application for Apple iPhone and iPod Touch users that will allow them to watch the network's programming on the go. The 45 million subscribers to the devices who download the HSN Shop App now have the ability to view HSN programming 24 hours a day, 7 days a week, throughout the US. The launch creates the e-commerce industry's first live-video "3-screen experience," enabling consumers to browse and shop the network's 35,000-plus array of products from home or on the go.
"Our customer is fashionable and discerning, and thrives on information, ideas and discovery," said HSN CEO Mindy Grossman in a statement. "HSN strives to be the true multichannel experience, and this new iPhone app now allows our customer to take HSN with her, anytime, anywhere, and be that reliable, ‘on-the-go' resource for lifestyle information she craves."
HSN will make live TV, including its library of original videos, HSN programs like Today's Special, Items Recently Aired, and hosts, featured designers and its products available through the application. In addition, the HSN Shop App will have a set of new features, including the interactive Shake2shop, which, with a simple shake of the device, generates random product recommendations as well as deals and promotions targeted at HSN's mobile customers.
"HSN truly leads the way in total convergence of its media technologies," says Brian Bradley, EVP/ GM, HSN Online & Advanced Services. "The loyalty of our customer base has been predicated in large part on a unique ability to engage them in all aspects of their lives, and the addition of a mobile 'third screen' opens up an entirely new dimension for interaction."
Users will also be able to make purchases through the application, whether by calling HSN directly or by using the device's browser.
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