“We started off ... and we noticed a couple of things right away,” said Scott Dunlap, CEO of NearbyNow, Mountain View, CA. “The biggest being that every product has two buttons next to it, buy
online and find near me.
“Right off the bat, with hundreds of thousands of shoppers, 17 times more people click the find near me button,” he said. “That ratio has held. What we’re realizing is that the power of mobile is driving people into local stores. The more we realize that, it showed two things. Lucky, even in the face of a recession, is driving people to purchase. “Thanks to mobile, for the first time, you can actually see the yield of a magazine ad. We ended up realizing, this is nothing short of revolutionary for the magazine industry. Let’s build a platform, to make it easier for a magazine to launch an application.”
See full Mobile Marketer article at http://bit.ly/1wQjJP
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