Illinois' Promenade Bolingbrook mall is using the Mallfinder Network's mobile marketing service to help the shopping center and its retailers connect with mobile shoppers. The mall will be targeting mobile shoppers with SMS campaigns and a mobile Web site. Twenty shopping centers managed on behalf of Forest City Enterprises will use Mallfinder's mobile services.
“Mobile is not only the most direct and personal vehicle to engage with shoppers, but it’s also a marketer’s closest proximity to influence shoppers with they’re about to make a purchase decision,” said Lawrence Phipps, senior vice president of marketing and product strategy at Mallfinder Network, Denver. From Mobile Marketer at http://bit.ly/17wlYg
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