“The various mobile products and services the Bank of Stockton offers Mobile Web, Mobile Text, Mobile Alerts, and in the fall, Actionable Alerts, which enable Bank of Stockton to have a hand-shake with its customers via their handsets
“We send an alert, for example, about insufficient funds, and give the customer the opportunity to respond to the bank with a 'yes' if they want us to transfer funds for them to cover the NSF,”.... “Actionable alerts provide even more value to the customer, since they not only deliver information that the customer wants to know, but allow action to be taken by the bank on their behalf.”
“One reason the Bank of Stockton has been so successful is that they’ve always looked at how to provide better service and improve their communications with customers, engaging customers early on via online banking,” said Joe Salesky, founder, chairman and chief strategy officer of ClairMail, Novato, CA. “They were also one of the earliest banks to embrace mobile.
“It’s an opportunity not just for customers to seek out information via mobile, but for the bank to proactively serve the customers via alerts,” he said. “They put up billboards to promote it, proving they saw mobile as a key channel. “They see the opportunity to deepen and evolve the relationship with their customers over time using mobile.” From Mobile Marketer at http://bit.ly/Nsk6z
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