Future of SMS Marketing

SMS marketing is where Internet marketing was 10 years ago: still in its infancy, but evolving faster than anyone could imagine.

Everyone is texting. It is basically becoming more common than email and regular phone conversations.

Text is the future of communication. It is the backbone of teen and young adult's social lives and will grow with this new generation "Generation TEXT" into their professional lives. Even in daily business, text is how many meetings get scheduled.

Since people probably spend more time texting than watching TV, ads will naturally have to gravitate towards the viewers. We are starting to see that evolution now. More TV commercials are including a text component with text-to-win, viewer feedback and etcetera.

An effective mobile marketing campaign provides critical market research on a mass scale, which is much more effective than the use of focus groups. In addition to market research, mobile is a great way to drive sales while building a one-to-one relationship with the consumer.

Mobile introduces an entirely new relationship with the consumer. In the past it was one message to the masses. Today, using mobile, brands send the message of "How can I build a closer personal relationship with you, Mr. Consumer, and deliver exactly what you desire." From Mobile Marketer at http://bit.ly/11Mk1P

For more information contact mike@zipstripe.com