Victoria’s Secret is offering customers a coupon on orders over $100. When shopping, consumers show the cashier the appropriate coupon from the application on their iPhone or iPod touch. The cashier then types in the bar code or scans the coupon if that store has an optical scanner
“People will still shop online but they are a lot more excited about taking phones in-store to show a bar code and have it be scanned and get a discount … It will save people a lot more money than online coupon apps.”
The current economy makes all types of coupons attractive to consumers - “Coupons in general — even online coupons — they’re more popular because of the recession …It’s all about convenience.” From Mobile Marketer at http://bit.ly/AbuLe
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