The American Humane Association is turning to the iPhone to extend its brand and “Be Humane!” campaign.American Humane hopes to reach a younger audience with the development of this iPhone application. This is just one of the company's marketing techniques. “The strategy is to get younger audiences excited about American Humane’s mission to create a more human and compassionate world by ending abuse and neglect of children and animals,” said Michael E. Blimes, vice president of development for the American Humane Association. “We hope this exciting iPhone app will enlist and encourage younger potential constituents to spread the word about American Humane’s important work,” Mr. Blimes said.
Once on the application, the user can do a variety of things on the American Humane channel. Users can watch a short video about American Humane, view images of some of the animals and children the organization has helped, send an email to a friend to learn more about the nonprofit, donate to the cause, click-to-call and visit the Web site. Users can also read movie reviews detailing how the animal action was achieved and read the CEO’s blog entries.
“This app will help us with regard to branding,” Mr. Blimes said. “People who don’t clearly understand what American Humane does will now be able to easily get a clear picture of our mission, our work, and the distinctions between American Humane and other, seemingly similar humane organizations.”
“We want to target a new and younger audience with this iPhone app,” Mr. Blimes said. “We hope that this new generation will spread the word through viral marketing, explore our website, potentially donate and ultimately help us to create a more humane and compassionate world.” From Mobile Marketer at http://bit.ly/14cXee
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