... and you thought they were extinct! The Hartford Civic Center Veterans Memorial Coliseum and Exhibition Center used the mobile channel to drive ticket sales for its “Walking with the Dinosaurs” show.
The challenge that the XL Center faced was reaching out to its target demographic with an offer that was both meaningful and compelling. “The text campaign for Walking with Dinosaurs delivered an incredible response rate,” said Jennifer Marozzi, a Cox Media account executive. “Besides delivering great results, it also generates a buzz in the market through non-traditional advertising.”
XL Center leveraged the popularity of a (historically) successful show in order to build a double-opt-in mobile database which could be used to increase future event and show ticket sales. Mobile was a great tool for the center because it hopes to promote the XL Center and build a robust mobile database that could be used to remarket future events. XL Center chose a great event to promote — one that had a broad appeal (families and people of all ages)and offered a great prize as an added incentive to participate and double opt-in.
Mobile has been used to drive ticket sales in the past. Disney’s Tony Award-winning musical “The Lion King” at the Mandalay Bay Hotel and Casino in Las Vegas used mobile to drive ticket sales. From Mobile Marketer at http://bit.ly/yXoZx
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