BlockBuster said Tuesday it will bring its streaming movie service to Motorola mobile phones.
The deal is the first time BlockBuster is bringing its onDemand service to mobile devices, and it will eventually enable Motorola users to have on-the-go access to thousands of movie titles. The companies did not announce when this service would be implemented, or how much it will cost.
The market is expected to see rapid growth over the next few years as networks and handsets get better, and as the business models are refined.
"Mobile video entertainment is exploding, as consumers are demanding the widest selection of content: the movies they love in their living room and on their PC, now also available on their mobile phone, while on the go," said
The move is just the latest by BlockBuster to get expand its services beyond its retail locations in order to combat rivals such as Netflix, Roku, TiVo, and on-demand video services from cable providers.
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