Automobile giant Volvo has turned to the mobile channel to promote its brand in Russia.“Auto companies were early to the mobile Web and have been building consumer relationships via mobile — an uncluttered device and channel,” Ms. McKelvey said. Auto companies are using mobile to reach customers in new ways. "Not only are customers interested in getting more information right away, but they might also want to build their own car models and find the nearest dealer right from their mobile phones ... It facilitates the user experience with the automotive brands and provides an alternative to static mobile marketing campaigns.” From Mobile Marketer at http://bit.ly/TvFbF
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