Levi's & JCPenney going mobile "Tuition" campaign

Levi Strauss & Co. and J. C. Penney Company Inc. have added mobile components to their national “Tuition” campaign to drive consumer participation.

Levi's and JCPenney teamed up with the Today Show iPhone application. Ads within the application encourage consumers to click to enter to win one of two $50,000 college scholarships.

“Levi’s and JCPenney’s national promotion is giving away $50,000 in college tuition, and if you look at the cost of education today, this is offer has tremendous appeal,” said Cindy Spodek Dickey, vice president of marketing at Zumobi, Seattle. The campaign combines mobile, digital, social and traditional media such as events. The mobile aspect lets teens sign up to receive text messages on their mobile phones about back-to-school sales and special offers at JCPenney. From Mobile Marketer at http://bit.ly/3fGkc

For more information contact Andrew at damico@zipstripe.com