Theme Park & Chrysler multichannel campaign includes Mobile

Six Flags Theme Parks and Chrysler have teamed up to offer consumers the chance to win a Jeep Wrangler.

Users can enter Six Flags' 2010 Jeep Wrangler Sweepstakes via mobile, the Six Flags Web site, mail or at the theme park itself. The Wrangler is worth over $33,000. Television spots running on Cox Media’s cable network ask consumers to text the keywords WILD or WET to short code 269411 to receive a discount on admission.

Chrysler and Six Flags used the mobile platform in the promotion last year and it’s a key part of Six Flags’ marketing strategy. From Mobile Marketer at http://bit.ly/2C6sM8 For more information contact mike@zipstripe.com