To promote your app, leverage the distribution channels you already have such as email and your Web site - access an enthusiast group that is already partial to the brand.”
Many savvy marketers are integrating applications for online social networks and smartphones such as the iPhone into their overall strategy.
“Try not to divide between the iPhone and Facebook when planning an app, because they’re connected,” said Jon Vlassopulos, CEO of Bellrock Media’s Moderati. “In fact, there are more iPhone apps than Facebook apps, and the mobile application experience is better than the [PC] Internet, because you can take the content with you in your pocket.”
To decide what is the best fit, each brand must ask itself, “What am I trying to do?”
“Very early in the application’s life cycle, try to tell a story and connect with existing brand campaigns,” Mr. Vlassopulos said. “Make sure the user experience on all platforms is connected and makes sense. From Mobile Marketer at http://bit.ly/JHjNo
No comments:
Post a Comment