Quick-service restaurant Pizza Hut used mobile to generate buzz about its new Hershey’s Dunkers offering and built a mobile database of consumers to remarket to.Calls to action ran on Cox Media's cable network asking viewers to text the keyword HUT to short code 269411. Consumers who texted in were entered for a chance to win a Pizza Hut pizza, once a month, for a year straight.
“Mobile was a great tool for this client because it offered a great way for the client to connect with their target demographic ... The combination of mobile and the sweepstakes offer of free pizza for a year proved to be an unbeatable combination,” she said. “The results were outstanding, and more than enabled the client to build a vast mobile database which they could use for future marketing.”
Ms. Simmonds said that in just two weeks the campaign has received more than 2,000 opt-ins and 54 percent moved on to double-opt-in.
Pizza Hut has been making a lot of headlines in the mobile space lately. Last month the company created a unique mobile ordering experience for its customers via an application that breaks traditional application boundaries. The fast-food chain launched an iPhone application that lets users order menu items from their phone. The application also serves as a source of entertainment for hungry customers waiting for their food delivery. From Mobile Marketer at http://bit.ly/3wUrkx
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Half of the group –the three girls (Amanda, Wendy, Mira) – went to the amusement park with Hong. I was exhausted that morning and had to read another 60 pages that my professor sent me via email for the following day (when I would start working in his lab). So, Brad, John, and I went to Pizza Hut for lunch and it was amazing!! Pizza hut is a pretty high-end place in China! It's nothing compared to the pizza hut's in America!! They have unique pizza toppings and the restaurant itself is really stylish, and sort of pricey.. :P
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