The Discovery Channel has debuted an ad-supported application for Apple’s iPhone, providing consumers with new videos, daily news, quizzes, photos and television schedules. The application enables users to get full-length episodes of Discovery Channel programming and providing Discovery with another monetization method in addition to advertising. Footwear giant Puma is among the brands running pre-roll video advertising within the application.
“With increasing consumption of entertainment on smartphones, we wanted to enable our fans to stay connected to their favorite programs wherever they go,” said Doug Craig, senior vice president of digital and home entertainment at Discovery Communications, Silver Spring, MD. “The launch of our Discovery Channel iPhone app is a natural extension of our mobile strategy, which offers consumers engaging mobile Web and video content through multiple carriers and services,” he said.
“The app serves as another touch point to engage Discovery Channel fans across demos by providing an immersive experience that includes videos of Discovery Channel's top programs, quizzes, photos, Discovery News and more.” From Mobile Marketer at http://bit.ly/LvwNP
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