Tennis tournament uses SMS & email to Connect with Fans

“We’re trying to interact with fans on a more intimate level and gauge their interest in participation via SMS during the event,” said Brandon Moore, social media manager for the Indianapolis Tennis Championships.

At the Indianapolis Tennis Championships, tournament officials ran an SMS campaign to drive newsletter signups via text messaging. The call-to-action asks fans to text keywords TENNISINDY SUBSCRIBE NEWS {EMAIL ADDRESS} to short code 88769 to join its biweekly eNewsletter subscriber list. The Indianapolis Tennis Championships has also sought out additional subscribers online and through radio advertisements with an SMS call-to-action. The tournament lets fans opt-in to receive voice-messaging updates and offers from the tournament and athletes.

The most recent technology addition to the tournament is the interactive text-message quizzes featured on the tournament’s Jumbotrons. The large screens featured trivia questions that let fans to reply with an answer via SMS for a chance to win prizes and discounts.

ExactTarget ran an SMS ticket promotion whereby fans could text in a keyword to receive a promotional code to be used at the Indianapolis Tennis Championships’ box office for buy-one-get-one free tickets. From Mobile Marketer at http://bit.ly/1EJo4S

For more information contact Andrew at damico@zipstripe.com