The Tylenol PM Sleep Tracker iPhone application lets users track their sleep hours and moods, see their sleep history over time, add notes and customize their icons and get tips to help them sleep better. Tylenol is promoting the application as part of its "Get Ready for Bed" campaign.
A click-to-download banner ad campaign that ran across iPhone sites and applications drove close to 3,000 downloads and increased Tylenol's ranking in the App Store from No. 120 to 14, which in turn drove additional organic viral spread of the application. "With tens of thousands of apps in the App Store, promotion is crucial to getting your app highly ranked, which is critical for discovery," said Tony Nethercutt, vice president of sales at AdMob. "Consumer discovery is difficult with 50,000 apps, so being ranked in the top 25 most popular apps in your category is critical to getting more downloads.
Tylenol PM Sleep Tracker ads across AdMob's network issued a call-to-action urging consumers to click through to the App Store to immediately download the application. While specific click-through rates weren't revealed, AdMob claims its clients see conversion rates between 5 to 20 percent, with the average being closer to 10 percent. From Mobile Marketer at http://bit.ly/MLFRs
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One of the contributing factors to the success of the iPhone is the incredible variety of iPhone apps available for download.
ReplyDeleteIts features and application are really practical and entertaining. No wonder almost every application is a hit.
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