Baumer Foods' Crystal Hot Sauce ran a mobile campaign to build an opt-in mobile database of New Orleans Saints fans for highly-targeted future marketing efforts - Crystal Hot Sauce used mobile as a means of creating an exciting brand image and building awareness among the 23-54 year old male sports-fan demographic
To accomplish this, Crystal Hot Sauce ran promotional spots as well as in-game telecast mentions on Cox Media’s CST network, during Saints’ games, prompting viewers to text to win a signed jersey and Crystal Hot Sauce gift pack. ”Crystal Hot Sauce and Baumer Foods are happy to be using mobile text advertising and the results speak for themselves,” said Tina Stubbs, marketing director at Crystal Hot Sauce, Metairie, LA. “We had an overwhelming response to our text sweepstakes and look forward to engaging with our customers, new and old, via this new marketing outlet.”
The results were astounding. On one Saturday alone, the campaign received in excess of 4,700 responses, and more than 54 percent of respondents double opted-in for future offers. To date this campaign has received more than 8,200 responses and achieved a double-opt-in rate of more than 58 percent.
For more information contact Andrew at andrew@zipstripe.com
Friday, September 4, 2009
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Wow, that's really impressive that they got that kind of interaction from one day of promotion. A well planned and executed mobile SMS marketing campaign can really increase your business tremendously.
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