tag:blogger.com,1999:blog-49354754668332881452011-10-21T06:21:10.284-04:00Zipstripe is a Canadian mobile marketing solutions company with rapidly expanding reach throughout North America. Mobile has proven itself as a medium that generates action and increases responsiveness. In this space Zipstripe has set about developing mobile communities with original content in order that this new mobile medium will rival traditional tv and pc screen media. There will be no better way to communicate to an Opted-in segmented population, quickly, targeted and effectively.The ZIPSTRIPE Teamhttp://www.blogger.com/profile/08742958354500144157noreply@blogger.comBlogger581100tag:blogger.com,1999:blog-4935475466833288145.post-18303850282365341352009-10-27T15:09:00.000-04:002009-10-27T15:09:03.817-04:00

Press Release: MOBILE GIVING FOUNDATION CANADA APPROVES ZIPSTRIPE CORP.  AS APPLICATION SERVICE PROVIDER FOR MOBILE CHARITABLE DONATIONS IN CANADA

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Rum brand Captain Morgan has added a mobile component to its existing Pose Off campaign. “The simple objective of allowing mobile entry is to increase the number of total entries to the Captain Morgan Pose Off contest, thereby increasing the level of brand interactions at point of purchase by adults of legal drinking age,” said Alex Hall, chief operating officer at TigerSpike, New York. “Mobile

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The Tylenol application is available as a free download in the App Store and is promoted with the tagline "See how beneficial a good night's sleep can be." The Tylenol PM Sleep Tracker iPhone application lets users track their sleep hours and moods, see their sleep history over time, add notes and customize their icons and get tips to help them sleep better. Tylenol is promoting the application

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What's Nearby  iPhone application, letting users find nearby entertainment options based on their GPS position. The Metromix’s free social-planning application lets consumers locate restaurants, bars and clubs, events and music, as well as movie theaters and showtimes within walking distance or a short drive away from their current location. Already downloaded more than 100,000 times, What's

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Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform. While the pizza franchise continues to invest heavily in traditional media, it has seen significant growth from its mobile initiatives and plans to increase its investment in the mobile channel going forward. In addition to promoting

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Baumer Foods' Crystal Hot Sauce ran a mobile campaign to build an opt-in mobile database of New Orleans Saints fans  for highly-targeted future marketing efforts - Crystal Hot Sauce used mobile as a means of creating an exciting brand image and building awareness among the 23-54 year old male sports-fan demographic To accomplish this, Crystal Hot Sauce ran promotional spots as well as in-game

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Burrito giant Chipotle Mexican Grill has launched an ordering application letting iPhone and iPod touch users place customized orders at the location of their choice. The quick-service-restaurant brand’s first foray into mobile, Chipotle’s iPhone application leverages the device’s GPS functionality to find the location closest to the user and enables mobile ordering. A key feature of the

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 Procter & Gamble’s CoverGirl cosmetics brand is promoting its new LashBlast mascara via a mobile advertising campaign that is running on female-targeted WAP sites. Banners are running on sites that comprise the Quattro Wireless mobile ad network. The ads encourage consumers to click to find out how to get “bold, notice-me looks.” BrandInHand is P&G’s agency of record and declined to comment for

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Price Cutter is using mobile to offer shoppers more convenience through coupons on the go and voice-recognition customer assistance. “The strategy is to use the power of mobile to offer shoppers a new level of customer service that will make shopping at Price Cutter more convenient,” said Nathan Pettyjohn, CEO of Aisle411 Inc., St. Louis. "By using mobile to offer a customer service tool,

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Rachel Roy, a division of Jones Apparel Group, has partnered with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects. The interactive experience features a shopable fall look book from the new Rachel Rachel Roy collection, episodes of the Rachel Roy documentary produced by Vogue.TV and a sweepstakes to win looks from the new Rachel Rachel

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J. C. Penney Company Inc. launched a new application for Apple’s iPhone, putting style, quality and price right at the fingertips of consumers. The JCPenney Weekly Deals application lets users browse a select group of store-advertised sale items that are featured in the latest weekend sales circular. Additionally, consumers can create a portable shopping list within the application by saving

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Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones. Tiffany wanted to create buzz and excitement around its new collection, drive footfall to its new concept store in California and generate product sales. The jewelry brand also wanted to underline the key differences of the new concept store

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Audible.com has incorporated mobile into its more traditional marketing initiatives, offering free audiobook downloads to BlackBerry users. Traditional ads include a mobile call to action, asking consumers to text AUDIBLE to short code 35620 to get Thomas Friedman’s No. 1 bestseller free. The mobile calls to action are present on New York City subway trains,  within New York Times and Wall Street

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Big brands such as Rubio's Fresh Mexican Grill, Sears, California Pizza Kitchen and Loehmann's are leveraging location-based mobile-coupon network Yowza. Consumers simply show the digital mobile coupon on their iPhone or iPod touch at the time of payment to redeem the discount on their purchase. From Mobile Marketer at http://bit.ly/3GTKhZFor more information contact mike@zipstripe.com

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Purina’s new iPhone application is using the phone’s location-based capabilities to help pet lovers and their four-legged friends.Nestlé Purina Petcare’s “petcentric places” is a free download for both iPhone and iPod touch users. Consumers also can share photos of their pets in a photo gallery and are encouraged to add and rate pet-friendly places and services available on the application. “Our

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“By launching multiple apps on different platforms, we're trying to reach new and existing readers wherever they might be, and also learn about the strengths and weaknesses of each platform,” said Matthew Ingram, communities editor at The Globe and Mail, Toronto, Canada.“We're trying to reach younger readers and users as well as digital influencers – those who are most likely to try new devices,”

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Television networks are increasingly turning to the mobile channel to drive audiences back to the TV screen for the debut of the fall season entertainment line-up.Networks are launching official iPhone applications as well as mobile sites. Additionally, text alerts are being used to remind viewers their favorite shows are returning.CBS uses mobile video. Recaps, previews and behind-the-scenes

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Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.Banner ads are running at the bottom of the iPhone application's screen. The ESPN application is the latest component of the sports network's overall multichannel portfolio and the company’s mobile strategy will only grow in importance going forward.Consumers that click on

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Christian churches nationwide are using text messaging to engage and communicate with their congregations. "Direct and to the point, the church's influence can extend beyond Sunday morning.“Different churches do different things—they may ask questions about various topics with SMS surveys or polls, or run a scripture challenge using alert groups,” she said. “A high school ministry can send a

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ESPN digital media executives stressed that mobile is a key component of the sports network's overall multichannel portfolio of products and services and will only grow in importance going forward.Given that ESPN operates in every channel one can think of -- television, print, online, radio and mobile -- the executives praised SMS in particular for connecting all of the various media and making

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“The various mobile products and services the Bank of Stockton offers Mobile Web, Mobile Text, Mobile Alerts, and in the fall, Actionable Alerts, which enable Bank of Stockton to have a hand-shake with its customers via their handsets“We send an alert, for example, about insufficient funds, and give the customer the opportunity to respond to the bank with a 'yes' if they want us to transfer funds

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SMS marketing is where Internet marketing was 10 years ago: still in its infancy, but evolving faster than anyone could imagine. Everyone is texting. It is basically becoming more common than email and regular phone conversations. Text is the future of communication. It is the backbone of teen and young adult's social lives and will grow with this new generation "Generation TEXT" into their

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Levi Strauss & Co. and J. C. Penney Company Inc. have added mobile components to their national “Tuition” campaign to drive consumer participation.Levi's and JCPenney teamed up with the Today Show iPhone application. Ads within the application encourage consumers to click to enter to win one of two $50,000 college scholarships.“Levi’s and JCPenney’s national promotion is giving away $50,000 in

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Six Flags Theme Parks and Chrysler have teamed up to offer consumers the chance to win a Jeep Wrangler.Users can enter Six Flags' 2010 Jeep Wrangler Sweepstakes via mobile, the Six Flags Web site, mail or at the theme park itself. The Wrangler is worth over $33,000. Television spots running on Cox Media’s cable network ask consumers to text the keywords WILD or WET to short code 269411 to receive

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In the past, before the mobile Web actually worked, people took a break from their [mobile] phones on vacation. These days, the phones are actually kind of fun. The calls might get sent straight to voice mail, but the browser stays on. And for those workaholics, well, laptops are very uncool on the beach, so the mobile browser saves the day. Appetite for information doesn't go down during

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Pier 1 Imports is partnering with Barnes & Noble for an SMS sweepstakes as part of its efforts to reach a younger demographic.The retail giant has deployed in-store mobile calls-to-action — signage next to the prize, a Papasan chair — in 100 Barnes & Noble bookstores near college campuses. Consumers who text in receive a text message confirming their registration in the sweepstakes and asking

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“We’re trying to interact with fans on a more intimate level and gauge their interest in participation via SMS during the event,” said Brandon Moore, social media manager for the Indianapolis Tennis Championships.At the Indianapolis Tennis Championships, tournament officials ran an SMS campaign to drive newsletter signups via text messaging. The call-to-action asks fans to text keywords

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The opportunities for local merchants in the mobile search space are huge. “Location-aware devices are changing the order of ‘instant gratification,’” Mr. Dunlap said. “It used to be that buying online was the fastest since you would get it in 24 hours. Now with a location-aware mobile device, you can purchase it near you and have it in your hands within the hour.”“A store’s physical location is

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Quick-service restaurant Pizza Hut used mobile to generate buzz about its new Hershey’s Dunkers offering and built a mobile database of consumers to remarket to.Calls to action ran on Cox Media's cable network asking viewers to text the keyword HUT to short code 269411. Consumers who texted in were entered for a chance to win a Pizza Hut pizza, once a month, for a year straight.“Mobile was a

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The New York Mets have launched an in-stadium mobile campaign, sponsored by Xerox, Wise, Caesar’s and Verizon Wireless, for the 2009 Major League Baseball season and beyond.The campaigns include a variety of sponsor-driven promotions as a means to engage fans and make the Citi Field experience even more fun and enjoyable. Mobile promotions run at all home games with SMS calls-to-action on the

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A report from BabyCenter showed that 91 percent of mothers surveyed say they never leave the house without their mobile phone, meaning the majority of this demographic are dependent on mobile technology to manage their lives. BabyCenter is Johnson & Johnson's, an online resource for parenting supplies and information, which has launched a new iPhone application called "PhonyPhone" to help moms on

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The American Humane Association is turning to the iPhone to extend its brand and “Be Humane!” campaign.American Humane hopes to reach a younger audience with the development of this iPhone application. This is just one of the company's marketing techniques. “The strategy is to get younger audiences excited about American Humane’s mission to create a more human and compassionate world by ending

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The U.K. aims to have a plan by the end of this year that lets people use their mobile phones or smart cards to pay for travel across England's public transport system.The government calculates such a system could save £2.6 billion (US$4.3 billion) per year in cash, convenience and the reduced use of motor vehicles. The smart cards and mobile phones would use near-field communication (NFC)

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The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world. The annual Glamorama fundraiser took place Aug. 21 in Chicago with musical performances and, fashion designers and celebrity appearances all focusing on the main goal of the event—raising money for charity.To help

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Armani Exchange's first mobile ad campaign to promote its Spring 2009 collection saw an average click-through rate of 1.22 percent and interaction rates as high as 14.5 percent on the mobile site.The banner ads drove more than 48,000 users to the mobile site, more than 36,000 video views and more than 2,600 store locator look-ups. Armani Exchange is "Accessible Armani" that defines a new dress

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Illinois' Promenade Bolingbrook mall is using the Mallfinder Network's mobile marketing service to help the shopping center and its retailers connect with mobile shoppers. The mall will be targeting mobile shoppers with SMS campaigns and a mobile Web site. Twenty shopping centers managed on behalf of Forest City Enterprises will use Mallfinder's mobile services.“Mobile is not only the most direct

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As the holiday season quickly approaches, marketers need to start their campaign planning. This year may be different than any other in terms of the role that mobile will play. Marketers have quickly come to embrace mobile and all that it offers in terms of a one-to-one communication vehicle. There is no doubt that we will start seeing a shift in how major brands and retailers market for the

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Tire-production giant Goodyear launched a mobile campaign to raise awareness in men, right in time for the winter.The "Time For Winter Tires" promotional campaign ran in Poland during the last quarter of 2008, from Oct. 13-27. It was coordinated by Upgrade Interactive Marketing and included an SMS campaign and a mobile site. The target was male drivers aged 25-54, using mobile Internet,” said

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Automobile giant Volvo has turned to the mobile channel to promote its brand in Russia.“Auto companies were early to the mobile Web and have been building consumer relationships via mobile — an uncluttered device and channel,” Ms. McKelvey said. Auto companies are using mobile to reach customers in new ways. "Not only are customers interested in getting more information right away, but they might

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The National Geographic Channel ran an SMS alert campaign promoting its “Dog Whisperer” program, which saw 2,000 opt-ins and prompted pet store giant Petco to come on board as a sponsor. The campaign was launched in honor of the Dog Whisperer’s 100th episode with the intent to engage viewers and extend advertising opportunities for National Geographic. “Using the mobile phone as an additional

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Ace Hardware has introduced a new mobile service that helps shoppers find products on store shelves and encourages repeat business with mobile coupons via text message that can be used immediately in the store where they are shopping.If consumers would like a mobile coupon sent to their phone via SMS, they can say “Send coupons” to get a text message with a numeric coupon code that Ace enters

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General Mills is running a multimillion dollar “Evolution” campaign that uses mobile to introduce Fuel, a new kind of Wheaties.The multichannel Evolution campaign features an SMS call-to-action in Men's Health magazine, online and via an upcoming free-standing insert (FSI) delivered to consumers via conventional mail. Consumers are asked to text the keyword WHEATIES to short code DOTCOM (368266).

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Procter & Gamble’s Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign. The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go."While the growth of luxury brands using mobile marketing could be perceived as part of the larger push towards brand engagement via mobile, a closer look reveals

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BlockBuster said Tuesday it will bring its streaming movie service to Motorola mobile phones. The deal is the first time BlockBuster is bringing its onDemand service to mobile devices, and it will eventually enable Motorola users to have on-the-go access to thousands of movie titles. The companies did not announce when this service would be implemented, or how much it will cost.The market is

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Nonprofit political organization Rock the Vote is using mobile at events such as Lollapalooza to engage young Americans by connecting them with musicians and interactive politics.Rock the Vote is ramping up its interaction with the millennial generation by leveraging interactive tools such as mobile polls and votes, broadcasting election news, narrowcasting voter registration information and

The ZIPSTRIPE Teamhttp://www.blogger.com/profile/08742958354500144157noreply@blogger.com0tag:blogger.com,1999:blog-4935475466833288145.post-24396868928826725702009-08-18T11:25:00.000-04:002009-08-18T11:33:14.474-04:00

The Discovery Channel has debuted an ad-supported application for Apple’s iPhone, providing consumers with new videos, daily news, quizzes, photos and television schedules. The application enables users to get full-length episodes of Discovery Channel programming and providing Discovery with another monetization method in addition to advertising. Footwear giant Puma is among the brands running

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Home Shopping Network has launched an application for Apple iPhone and iPod Touch users that will allow them to watch the network's programming on the go. The 45 million subscribers to the devices who download the HSN Shop App now have the ability to view HSN programming 24 hours a day, 7 days a week, throughout the US. The launch creates the e-commerce industry's first live-video "3-screen

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Cigarette brand Marlboro has developed mobile offerings meant to increase the link between consumers and the Marlboro Ducati Racing Team. The branded iPhone game was created as part of a campaign in the Dominican Republic to target young professionals between 22 and 38 years old.“The strategy behind adding a mobile component, was to use a consumer engagement solution in bars, clubs and lounges …

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Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers. “The mobile device is a consumer’s third screen,” said Maya Mikhailov, vice president of Slifter, New York. “Like television and the Internet before it, no true 360-degree branding campaign is complete without presence on the most ubiquitous device in a consumer’s hand

The ZIPSTRIPE Teamhttp://www.blogger.com/profile/08742958354500144157noreply@blogger.com4tag:blogger.com,1999:blog-4935475466833288145.post-47538720264223536582009-08-17T11:01:00.000-04:002009-08-17T11:09:32.824-04:00

Beauty products giant L'Oréal Paris ran a mobile marketing campaign to extend brand awareness around their new products, where the similarity between L'Oréal Paris' target groups and the mobile phone owners population recommended image and couponing campaigns.The first L’Oréal Paris campaign was designed for the new "Combleur Collagène Lèvres," a collagen and hydrollic acid lip treatment. The

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A partnership with wireless carriers can help nonprofit organizations maintain and even increase their donation levels in these tough times - charities and nonprofits can alert their donor base to this new channel and get mobile opt-in consent for its supporters to donate via their handsets.“The Text 2Help program born out of a desire reach a broader base and get new supporters using SMS as a

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Victoria’s Secret is offering customers a coupon on orders over $100. When shopping, consumers show the cashier the appropriate coupon from the application on their iPhone or iPod touch. The cashier then types in the bar code or scans the coupon if that store has an optical scanner “People will still shop online but they are a lot more excited about taking phones in-store to show a bar code and

The ZIPSTRIPE Teamhttp://www.blogger.com/profile/08742958354500144157noreply@blogger.com0tag:blogger.com,1999:blog-4935475466833288145.post-4124160126395812232009-08-14T11:21:00.000-04:002009-08-14T11:37:02.115-04:00

Sportswear giant Foot Locker is running an SMS Txt2Win promotion to drive traffic to its stores in the United States.(See its website Call-to-Action to the left).Foot Locker is giving away a total of $50,000 to the winners of its “Cash for Kicks” promotion and the grand prize winner will receive a $10,000 check. What’s more interesting is that a campaign of this size is using the mobile channel

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Charities & non-profits are using mobile to share their organizational messages, stimulate volunteerism and community, as well as, to raise money through a new mobile practice commonly referred to as mobile giving. With mobile giving, charities & non-profits can invite people to donate to their organization by simply asking them to text message a keyword to a common short code and donate $5 to

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To promote your app, leverage the distribution channels you already have such as email and your Web site - access an enthusiast group that is already partial to the brand.”Many savvy marketers are integrating applications for online social networks and smartphones such as the iPhone into their overall strategy. “Try not to divide between the iPhone and Facebook when planning an app, because they’

The ZIPSTRIPE Teamhttp://www.blogger.com/profile/08742958354500144157noreply@blogger.com0tag:blogger.com,1999:blog-4935475466833288145.post-91351537106076171872009-08-12T12:13:00.000-04:002009-08-12T12:18:04.784-04:00

... and you thought they were extinct! The Hartford Civic Center Veterans Memorial Coliseum and Exhibition Center used the mobile channel to drive ticket sales for its “Walking with the Dinosaurs” show.The challenge that the XL Center faced was reaching out to its target demographic with an offer that was both meaningful and compelling. “The text campaign for Walking with Dinosaurs delivered an

The ZIPSTRIPE Teamhttp://www.blogger.com/profile/08742958354500144157noreply@blogger.com0tag:blogger.com,1999:blog-4935475466833288145.post-39691833942015511782009-08-12T12:00:00.000-04:002009-08-12T12:06:21.271-04:00

The supermarket chains have launched digital coupons in locations throughout New York, New Jersey, Pennsylvania, Maryland, Washington, D.C., Connecticut and Delaware. “For consumers, this represents a significant improvement because it allows them to save money, save time and save trees,” said Anita Newton, chief marketing officer of Zavers. “Especially when you step back and look at where

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“We started off ... and we noticed a couple of things right away,” said Scott Dunlap, CEO of NearbyNow, Mountain View, CA. “The biggest being that every product has two buttons next to it, buyonline and find near me.“Right off the bat, with hundreds of thousands of shoppers, 17 times more people click the find near me button,” he said. “That ratio has held. What we’re realizing is that the power

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